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Nissan Engine Company Ltd, usually shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan.Since 1999, Nissan has been part of the Renault-Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43. 4% voting stake with Nissan, while Nissan holds a new 15% non-voting stake with Renault. Carlos Ghosn serves as CEO of both organizations.A Nissan Dealership within Patiala, IndiaNissan Motor sells its cars under the Nissan, Infiniti, and Datsun brands along with in-house performance tuning items labelled Nismo.Nissan was the sixth largest automaker on earth behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault-Nissan Alliance are the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.Masujiro Hashimoto founded the actual Kwaishinsha Motor Car Performs in 1911. In 1914, the company produced their first car, called DAT.

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The brand new car's name was an acronym on the company's investors' surnames:Kenjiro Den (田 健次郎 Den Kenjirō?)Rokuro Aoyama (青山 禄郎 Aoyama Rokurō?)Meitaro Takeuchi (竹内 明太郎 Takeuchi Meitarō?)It was renamed in order to Kwaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks beyond the DAT and Datsun traveler cars. The vast majority of its output were trucks, due to an practically non- existent consumer market place for passenger cars during the time. Beginning in 1918, the first DAT trucks were produced for that military market. At the same period, Jitsuyo Jidosha Co., Ltd. produced small trucks applying parts, and materials imported from the usa.In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Corp., Ltd. (実用自 動車製造株式会社 Jitsuyō Jidōsha Seizō Kabushiki-Gaisha?) a. k. a. Jitsuyo Jidosha Seizo (established 1919 to be a Kubota subsidiary) to become DAT Jidosha Seizo Company., Ltd Automobile Manufacturing Corp., Ltd. (ダット自動車製造株式会社 DAT Jidōsha Seizō Kabushiki-Gaisha?) in Osaka until eventually 1932. From 1923 to 1925, the company produced light vehicles under the name associated with Lila.In 1931, DAT came out which has a new smaller car, the first "Datson", meaning "Son of DAT". Later in 1933 soon after Nissan took control involving DAT Motors, the last syllable regarding Datson was changed to help "sun", because "son" also implies "loss" (損) in Japanese, hence the name "Datsun" (ダットサン Dattosan?).In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. (自動車製造株式会社 Jidōsha Seizō Kabushiki-Gaisha?, "Automobile Manufacturing Co., Ltd. ") and has been moved to Yokohama.

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Nissan name first utilized in 1930sIn 1928, Yoshisuke Aikawa founded the holding company Nihon Sangyo (日本産業 The japanese Industries or Nihon Market sectors). The name 'Nissan' originated during the 1930s as an abbreviation[14] suited for the Tokyo stock market place for Nihon Sangyo. This company was the particular famous Nissan "Zaibatsu" including Tobata Casting and Hitachi. At this time Nissan managed foundries and auto parts businesses, but Aikawa did not really enter automobile manufacturing right up until 1933.The zaibatsu eventually grew to feature 74 firms, and became the fourth-largest with Japan during World Warfare II.In 1931, DAT Jidosha Seizo became connected to Tobata Casting, and was merged straight into Tobata Casting in 1933. As Tobata Casting has been a Nissan company, this was the start of Nissan's automobile producing.

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Nissan Powerplant founded in 1934In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it being a new subsidiary, which he named Nissan Powerplant Co., Ltd. (日産自動車 Nissan Jidōsha?). The shareholders of the new company however were not excited about the prospects of the auto in Japan, so Aikawa bought out the many Tobata Casting shareholders (employing capital from Nihon Industrial sectors) in June 1934. At this time, Nissan Motor effectively evolved into owned by Nihon Sangyo along with Hitachi.In 1935, construction of its Yokohama plant was completed. 44 Datsuns were mailed to Asia, Central and South North america. In 1935, the first car manufactured by an integrated assembly system rolled off of the line at the Yokohama plant. Nissan built trucks, airplanes, and engines for japan military. In 1937, the company's main plant was moved to the occupied Manchuria, and named Manchuria Large Industries Developing Co.In 1940, first knockdown kits have been shipped to Dowa Jidosha Kogyo (Dowa Auto), one of MHID’s organizations, for assembly. In 1944, the head office seemed to be moved to Nihonbashi, Tokyo, and the company brand was changed to Nissan Large Industries, Ltd., which the company retained through 1949.

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